Business Corner
Market your business, products and services affordably and effectively to a cricket audience
Welcome to the Business Corner of Cricket Fanatics Magazine!
We’ve set up the Business Corner to help you market your business, products and services affordably and effectively to a cricket audience.
Cricket Fanatics Magazine is a small, privately owned, multi-platform digital publisher that has been publishing since 2019.
We’ve survived a pandemic, lockdowns, no cricket and the financial woes of Cricket South Africa.
Today, we are a well-known and respected publication among players, fans, administrators and journalists.
Why a Business Corner?
We understand how difficult it is to compete with limited resources and a small budget, as we have to compete with the biggest media houses in the world ourselves.
But with the digital revolution, anybody can compete if they have the right strategy and systems.
The strategy and systems we used to grow Cricket Fanatics Mag into an influential publication are the same that a business needs to acquire long-term happy customers.
Based on this, we set up the Business Corner to help you with a system and strategy to market your business, products and services effectively and affordably to a cricket audience.
We are determined to be the only viable alternative to traditional mass media like print, radio, television and online media houses, which are too expensive for most cricket-related businesses.
We therefore developed solutions and strategies to give you affordable access to an audience, as well as a modern online marketing system to create long-term happy customers.
We can also help you create and publish compelling content that tells your story and promotes your brand, products, or services so that you attract your five-star prospects.
The System
Every business needs to do three things if it wants to survive:
- Get Attention
- Sustain Attention
- Monetise Attention
It must do this well enough in sufficient quantities if it wants to reach its financial goals.
To do this effectively, you need a marketing system.
This used to be prohibitive before the digital age arrived.
But, even with the digital revolution, it can still be complex and expensive if you don't have the expertise or the resources.
But, you don't have to risk it and do it all yourself.
We already have a system.
It consists of three engines:
These engines work together to get attention (traffic), sustain attention (engagement) and monetise attention (conversion), creating long-term happy customers.
The Strategy
But a system cannot work without a strategy.
Our strategy is based on the concept of 1,000 true fans by Kevin Kelly, which shows that you don’t need millions of fans or customers to be successful.
The number 1,000 is not absolute.
It's just a representation of the smallest viable audience that could sustain you, as described by Seth Godin.
If you focus on this, you will realise that the group is bigger than you thought.
And if you delight them, they will tell others, making the group even bigger.
This is possible in the digital world because any sized business can affordably reach an audience online, engage with them and convert them to long-term happy customers.
Compare this to traditional mass media, which relies on large volumes and large budgets. It's simply too expensive for most businesses.
The mass media mindset doesn't work online for most businesses either.
Simply blasting your products and services everywhere on social media hoping that it will get enough traction is not a viable strategy, as it probably won't go viral.
A strategy that systematically gets attention, sustains attention and converts attention to long-term happy customers is needed.
A strategy, like 1,000 True Fans, works for smaller businesses as it's affordable and effective.
We've used this strategy to position us as a relevant player in the publishing and cricket world.
This strategy will work for you too, as you don't need millions of customers to be successful.
There is abundant evidence available today, proving that this strategy works.
A lot has happened since Kelly first published his essay in 2008.
What Next?
You are now at a threshold.
You've learned that you need a traffic engine, an engagement engine and a conversion engine to get attention, sustain attention and monetise attention, which are the key elements of a thriving business.
The problem is that there are not many viable options for small and medium-sized enterprises.
Traditional mainstream media (print, radio, television) and the big media houses are too expensive for most businesses.
Doing it all yourself also takes lots of money, time and effort, which may not be feasible if publishing is not your core business.
But we have an alternative.
Digital publishing is our core business.
Our audience size, systems and strategies are the perfect solution for you if you don't need millions of customers to thrive.
But, we cannot reveal how it all works at once, as it could overwhelm you.
We've therefore written a series of emails to teach you our modern online marketing system that enables you to acquire and retain long-term happy customers.
Each email covers important aspects of the traffic, engagement and conversion engines.
After the email series, you will be equipped with the knowledge to make the right decision for your business to thrive.
There is nothing to buy in the series. But, it does need your attention, which I know is very scarce. So I won't waste it.
The series will equip you to "choose your own adventure" and decide which direction you want to take your business.
You can also exit with one click at any time.
If you want to market your business affordably and effectively, come along for the ride.
It's a lifelong journey. Sometimes it will be bumpy. Sometimes it will be plain sailing.
But it will always be an adventure!
With the rewards worth the effort.
To start, click on the button below to join our business corner.
You can also reply to any email, or email us at any point.
We will be there to answer your questions.
Who We Are
Faizel Mohidin
Khalid Mohidin
Faizel has decades of experience designing, building and managing systems in small, medium and large enterprises.
Khalid has been creating multimedia content for over a decade. He also handles all the content production of Cricket Fanatics Magazine, which we've created as an example of how to build a list of fans who know, like and trust you.
